KSA, DJ JIMMY JATT, MI, WAJE LAUNCH COKE STUDIO AFRICA

It was an unforgettable musical experience as
Nigeria’celebrated rapper, MI, DJ Jimmy Jatt,
and other entertainment industry moguls
converged at the Genesis Deluxe Cinemas on
Friday, October 4 th for the premier of
Episode 1, Season 1 of Coke Studio, Africa’s
one of a kindmusical fusion project.

Coke Studio is an exciting live musical
collaboration that brings together 24 artistes
from Sub-Saharan Africa.Season 1 of Coke
Studio features a line-up of African artistes
including legendary King Sunny Ade, MI,
Waje, Jimmy Jatt and Bez from Nigeria; Salif
Keita from Mali; Octopizzo, Miss Karun and
Just a Band from Kenya; Hip Hop Pantsula
and Tumi from South Africa; BoddhiSatva
from the Central African Republic; Diamond
Platinumz, Lady Jaydeeand the Culture Music
Club from Tanzania; Joel Sebunjo, Qwela and
Lillian Mbabazi from Uganda.
The one of a kind music show will bring
together artistes from different genres, eras
and regions to create a modern and authentic
African sound through musical fusion.
According to rapper MI, Coke Studio is
nothing short of an exciting musical
adventure.Fusing different sounds and
creating something totally different is
something he finds very intriguing and also
opines that it was this idea of musical
collaboration that gave rise to his song
African rapper No.1. According to him Coke
Studio is an opportunity to delve into
evergreen music like Highlife, Apala, Sakara,
Kalanguamongst others and he commends
Coca-Cola’s unique concept of fusion music.
Lead artistes like King Sunny Ade pick the
songs they want to remake and then work on
it with collaborating artistes likeNigeria’s
TemiDollface,Kenya’s Bamboo, Sage and Dela
as well as Kassongo from DRC.
Speaking about the rationale behind the
show,OlufemiAshipa, Brand Manager, Colas at
Coca-Cola Nigeria, said “Coke Studio is taking
Nigerian music to an entirely different level
and aims to satisfy the desire for something
new and different. The music industry in
Nigeria has witnessed a surge of talent shows;
however Coke Studio is not just a platform
but a journey in discovery, bringing Africa
together through music”.
Coke Studio airs in Nigeria on STV and is
made up ofeight recorded45-minute shows
plus a two-hour New Year’s Eve special. Each
episode will showcase unexpected fusions by
various groups of artists to create a unique
sound. The show will also provide viewers
with a behind the scenes look into the
artistes’ interactions and experiences on
set.
In addition to the TV show, fans will be able
to access content from the show on the new
Coke Studio Africa website
www.cokestudioafrica.com . Entire episodes of
the show will also be available to view on the
official YouTube channel www.youtube.com/
user/cokestudioAfrica . Viewers across the
continent will have the opportunity to win
various prizes including autographed posters,
Coke Studio kits and branded merchandise
through the show.
QUOTES FROM GUESTS AT THE SHOW
*Jimmy Jatt* – “Coke Studio goes beyond
music, its knowledge, information,
bonding and shaping the continent as a whole
in how we relate to each
other”.
*Joseph Benjamin* – “Coke studio promotes
African music and the Africa
brand. It’s a ground breaking achievement
which has never been done uniting
African music. We have seen different people
from Africa coming together as
one. It shows even if we are different, we
have one sound”.
*M.I* – “Coke studio will change the way we
have been looking at Africa
music and take Africa music to another level”.
*Iyanya- The blend and mix of cultures and
sounds in Coke studio are the mos exciting
thing to watch. I had a great time
Below are some photos